So you’ve read a lot recently about keyword research for ranking your websites. You know you need to research keywords to be able to have a niche site worth investing in. The problem is, there’s so much contradictory information out there, your head is spinning. So, who do you listen to? How do you know if a keyword is worth pursuing? Do you even need keyword research to begin with?
Let me shed some light on this for you. First of all, if you are trying to monetize your website or blog, you absolutely need to optimize it for keywords.
Think of it this way. You do a search in Google for keyword research. On the first page of Google are the ten results of sites that receive the most traffic, naturally, because they are optimized for that keyword. You see one that interests you, a video. You click on it and go to Youtube to watch the video. On the same page are other videos with more keyword research tips. You bookmark that Youtube page so you can find it again later, making it more popular.
It’s a page that you otherwise wouldn’t have known existed if you didn’t search for the keyword in Google and see it on the first page. Now, imagine you’re trying to rank a website that sells products, like an online store. Do you think it would be worth having your site on page one in Google? Sure, it’s hard to do that. Many people are already competing with you to get their sites there, so they can enjoy the benefits of free targeted traffic to their sites.
As you can see, it’s pretty important for traffic for your site to rank well in the search engines. So, just how do you do this? Well, you’ll never do it using generic keywords like dieting. You have to use long tail keywords like dieting for women over forty. Long tail keywords are normally 3 or more word phrases that have much less competition but are still searched for heavily.
Remember that a word doesn’t need a million searches a month to make money for you. As a general rule, try to look for at least 1000 searches a month. People are making a fortune on long tail keywords that have hardly any searches. But, those are targeted searches with very little competition. Which means that when someone searches for them, they are being very specific in their request for that particular information.
This can have a tremendous impact on your bottom line if you’re selling products online. Of course, you should have articles and content on your site that caters to the particular terms being searched so that you will get indexed for those terms. When you combine that with a back linking strategy and some search engine optimization, you can enjoy a ton of free traffic coming to your site from those obscure keywords.
This, of course, can translate into more sales for you, if you’re selling products. This is how many entrepreneurs are enjoying free traffic and making sales for seemingly little effort.
I’ll be following up with more posts on keywords, as it’s a very important part of your online money making strategy. For now, start doing some more research into long tail keyword. Be sure to read the other resources at the end of this post for more in depth information. Until next time, take care and Be More. Patrick
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