Learn the Secrets to Drive Traffic To Your Site With Article Marketing

Many people these days are using article marketing to drive traffic to their sites and blogs. The funny thing is that many people trying to make money online still don’t realize the power of using free traffic to get their sites ranked.

One of the largest and most popular article sites has to be EzineArticles.com. They also have some of the most strict guidelines to get articles approved. Whenever submitting to ANY article directory, be sure to read their terms of service. This will save you time and also prevent you from getting your account suspended or terminated.

A good rule of thumb is to write articles that are about 500 words long. Using EzineArticles as an example, make sure you submit to them first, even before posting on your blog or website. They’re very strict about duplicate content. Afterwards, post a spun version to as many other directories as you like.

This will give you backlinks and also people reading your articles will see you as an authority and possible come to your site. The title and the resource box are probably the most important aspects of article writing so let’s address those here.

A good title will grab a reader’s attention and get them to actually view your articles. This is step number one and the reason many people have thousands of viewers and others have only a couple dozen. Good words to use in your title include Secrets, How to, 5 Reasons to, 10 Steps to, Easiest Ways to, Keys to, etc.

Bullet points seem to work very well as people would much rather read an outline of something where the steps are laid out and numbered. Curiosity will get them to click on the article and solid content will keep them there and make them want to read more from you.

When you write your article, you just want to give your reader enough information to get them curious. As you progress, you want to build up the suspense until they just “have” to click on your resource box and visit your site. This is how the successful article marketers get thousands of people to their sites and get free traffic. You can also outsource the article writing to others and even leave submissions to be outsourced also.

Give them solid content and a call to action in your resource box. It’s better to use anchor text (the blue text in an active link), as your clickable links if you’re trying to rank for keywords. I’ll go into further detail about this in a future post. But, tell them to click the link to be shown more info.

A strong and compelling call to action would be something like ” Click here to discover the secrets of driving a ton of rabid buyers to your site with credit cards in hand ready to buy whatever you’re selling”, as opposed to “click here for more info, blah blah blah. Sure, it may sound a little hypey, which is why you want to deliver solid content. The other way will never get people to click your link.

Think about the last product you purchased. You are selling yourself here instead. So, you have to use a little psychology. Especially if you want to sell anything, including yourself.

So, try to submit articles frequently to article directories. It will help in the search engine rankings and also build you backlinks. This in turn will bring you traffic that you otherwise would not have gotten. Try it sometime and use Google Analytics to track the progress. You’ll be pleasantly surprised.

Take care and have a great weekend. Good luck on your articles and stay tuned for more solid content coming at you soon. All the best to you.

Be More,

Patrick

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