How to Choose Domain Names for Websites
Many people who are just starting out have a problem with domain names. They just don’t have any idea how to choose domain names for websites. There is a process and some logic behind this and the right choice of a domain name should be a consideration.
In terms of ranking a site, a domain name plays an important part of the ranking process. Equally as important is, what you are actually using the website for. What I mean is this. If you have a personal blog or website, your own first and last name would be a good thing to brand yourself with, right from the beginning.
Don’t wait to purchase this name if you intend to spend any amount of time online. Many people have waited, thinking this was not that important, only to find that their name was not available when it came time to purchase it.
Another factor is whether you intend to use the site as a commercial site, or just a personal hobby type of site. For instance, specific names like cars.com or something similar are very hard to come by. But something like Marysquiltmaking.com might be available. So, your use of the name should be one of the first questions you should answer.
A further consideration should be how easy it is to remember. Cars.com is way easier to remember than Johnsusedcarssales.com, for instance. The shorter the name is, the better, normally. Try to stick with a .com if possible, as these are the most popular. If those are not available, go with a .net or a .org instead. If nothing is available with those, try including a hyphen or use prefixes or suffixes. For instance, if patrickwooley.com isn’t available, try patrick-wooley.com, or patrickwooleysite.com, or something similar.
Use common sense with this and try to keep it as short as possible. This will help people remember it when they want to search for you in the future. I’ll be getting into domain names a little more in future posts as it’s something I’m very interested in as a business model.
Domaining, as the business is called, is when you buy and sell domain names. These are referred to as “virtual real estate”, and many people make a 6 figure living just buying and reselling valuable domain names. Yes, they actually have value. Just think if you owned Google.com or Yahoo.com. Every time someone does a search, they land on your site. That’s what makes a name valuable or not.
The nature of the game online is to get as much traffic as possible, and the right choice of a domain name is one way to get free, targeted traffic to your site. Stay tuned for future posts on domaining and I’ll be dropping some tools and websites that I use to find valuable ones. Take care and let me know what you think.
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