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Longtail Keyword Research Part 2

By now you should realize that you absolutely need keyword research to rank your sites and also to bring in targeted traffic. You should be looking for buying traffic and not just generic traffic. So, you understand the concept but maybe right now, you need some more specifics. So, let’s drill into this topic further so you may get a better understanding of how keyword research affects every aspect of your business.

Assuming that you don’t already have a keyword tool, we’ll go right to Google and check theirs out. Just go here. This is a free tool and most other paid versions get their info from this one.

Now, type in a seed keyword. Well use digital cameras. Now, here’s the key to proper keyword research. You want to look for keywords that are specific buying keywords. These are keywords that have modifiers.

A keyword modifier is a word or phrase that makes the searched for keyword much more specific, like Buy Canon Digital Rebel XSI, instead of digital camera. To get to buying keywords, and not just browsing keywords, you must be very specific in the search.

For instance, someone looking to purchase an item would already have figured out the description, model, type, price range and features of the item they’re looking for. So, on top of the fact that you’ll probably never rank for digital cameras, someone looking to purchase a digital camera will already have more information and researched further than just a generic search term like digital camera.

Adding terms like “buy”, “purchase”, “price”, etc, will increase the chances of targeting more specifically those people that are ready to make a purchase. You don’t want keywords like free, review, compare, etc., as these are browsing keywords. So, remember that when you’re writing and trying to rank for keyword terms. Higher rankings means more targeted visitors. And that translates into more sales.

Now, a few other issues to consider. The numbers. Many people disagree on these and so there are no rules set in stone regarding the search numbers. What you want to search for is exact searches. You can do this by putting quotations around the search term. Otherwise, Google defaults to a broad search.

Let’s take our previous example. For a general search, this would mean that anyone searching for digital cameras will get ANY site that has either digital OR camera in the title. This could be digital photography, digital downloads, camera lenses, or camera bags. So, by putting quotes around the search term, you’re asking Google to show only results with those specific words in sequence. So, it will give only results that have digital camera, in that specific order.

I realize that this only covers a very small portion of keyword research. But, to go into more detail would require an entire book on the subject. I’ll be going in to more specifics in later posts, but for now, I hope you have a better grasp of keywords and the part they play in your online business. Here’s a great video to help you understand better-

I’ll be giving some specific recommendations for some excellent keyword products in the near future, so keep your eyes open. Until next time, take care and Be More. Patrick

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This entry was posted on Sunday, February 14th, 2010 at 8:21 pm and is filed under keyword research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

39 Responses to “Longtail Keyword Research Part 2”

  1. You want to look for keywords that are specific buying keywords. These are keywords that have modifiers.

  2. hi, like your articles, but your RSS seems not working, I can’t subscribe… can you please check that up? thanks!

  3. The most comprehensive info I have found on this subject on the net. Will be back soon to follow up.

  4. Really Its important because we want to identify our target audience and make a website that has content relevant to what our audience needs.

  5. Long tail keywords are also very much important for ranking sites in search engines because most of the users search by long keywords.So these are important to target the audience or to get the traffic on your site.This is really a great information.Thanks for sharing this post with us.

  6. Here I’m looking for a program that can give me the amount of monthly hits for a certain keyword or phrase & the popularity of that keyword or phrase usage by websites in their content.Thanks a lot.

  7. When performing keyword research, it is indispensable to have the correct tools available. A great keyword tool will make things easier. It also facilitates if the niche you are exploring is one that you are passionate about.

  8. Good and unique content help your site to get better ranking in search engine.Nd the most important is keyword research.

  9. So these are important to target the audience or to get the traffic on your site.This is really a great information.Thanks for sharing this post with us.That is incredible.

  10. Advantageously, the post is in reality the freshest on this precious topic. I agree with your conclusions and will thirstily look forward to your forthcoming updates. Saying thanks will not just be enough, for the extraordinary clarity in your writing. I will directly grab your rss feed to stay privy of any updates. Solid work and much success in your business endeavors!

  11. ok magazine subscription on March 18th, 2010 at 4:09 am

    Knew about keyword research, can someone tell me the famous softwares involved in keyword researching please???

    (Some of the standards in the industry are Keyword Elite, Micro Niche Finder, Market Samurai, and Keyword Sniper Pro, among many others. These are all paid programs. Google Keyword tool is the best free tool and the one that most others are based on-

    and Wordtracker is another that is paid but has a free trial. Hope this helps. Patrick)

  12. Thanks for the recent comments Patrick.I have just started writing and submitting some articles and the use of longtailed keywords is a method that I am trying to implement.Very informative post and I’m looking forward to seeing you in the forum.

    (Shawn, just remember that you have to keep at it to see the traffic. Try to submit at least 5-10 articles per week if you can and you will see a steady flow to your sites.

    Ezinearticles.com seems to be the best and most popular site to submit to, but remember to use others also so you don’t have all of your eggs in one basket. See you in the forum. Patrick)

  13. Meta keywords have been dead for a long time the only search engine that uses it Inktomi.com. The shifts in how search engines treat keywords are significant search engines have a bias for content Keywords.

  14. Hi I thought I would pop by your blog and say hello!

    I am in John Thornhill’s Masterclass for this year and am enjoying it very much indeed. How did you find it last year?

    If you need any help with Twitter just let me know as I am very active there and help a lot of people.

    Hope to speak to you soon.

    All the best
    Keith Dean

    (Welcome to the class. I learned a ton there and hope to model John’s success in the future. See you in the forum. Take care. Patrick)

  15. swarovski for men on March 24th, 2010 at 4:36 am

    Keyword research is arguably the most important part of the SEO process. It does no good to spend months getting a high ranking if the keywords selected do not reflect how potential customers are searching for us.

  16. Wordze’s keyword research tools are a premiere collection of keyword services that allow you to quickly find new keywords to target and analyze search .

  17. I believe It doesn’t matter whether the website you are promoting is an affiliate website, a commerce site, or monetized with AdSense. In order to climb up the rankings in any search engine, keyword research is an absolute essential process, we all know that In order to optimize your site properly, you must to strategically optimize it for the right keywords or keyword phrases.

  18. I think that your article is very helpful, well written and extremely well researched also…great update thanks..

  19. Hi Patrick

    Some good content their, I thought the video you added explained it very well, something I will be doing far more often!

    All the best

    Nick

  20. i think the longtail is very important and more often than not it’s easier to get that traffic to your site.

  21. The Longtail Keyword Research Part 2 Helped me in research appropriate words and phrases to include in my webpage’s body text to aid in promotion.

  22. Hi Patrick, do you have akismet switched on?? You appear to have rather a lot of spam comments on this post! Not surprised given the content! Great post, thanks, really helpful

    Enjoy the journey.

    Mandy

  23. Hi Patrick,

    Great info you gave us there! Thank you, I’ll definitely refer to this post in the future.

    Best regards,
    George Nieves

  24. blogging…

    it’s hard to find stuff like this these days….

  25. I think that your article is very helpful, well written and extremely well researched also…great update thanks..

  26. Keyword research is a vitally important aspect of our search engine optimization campaign. So i read your blog post for the best result.

  27. The Longtail Keyword Research Part 2 Helped me in research appropriate words and phrases to include in my webpage’s body text to aid in promotion.

  28. I think that your article is very helpful, well written and extremely well researched also…great update thanks..

  29. The Longtail Keyword Research Part 2 Helped me in research appropriate words and phrases to include in my webpage’s body text to aid in promotion.

  30. Hi Patrick

    Some good content their, I thought the video you added explained it very well, something I will be doing far more often!

    All the best

    Nick

  31. Keyword research is a vitally important aspect of our search engine optimization campaign. So i read your blog post for the best result.

  32. blogging…

    it’s hard to find stuff like this these days….

  33. I don’t think you used a keyword research tool to write the above article and yet you included hundreds of long tail keywords automatically .

    (Thanks for noticing. You’re right and that’s the mark of good natural writing.)

  34. Keyword research tools are often poor at returning the long tail. These long tail phrases make up the majority of web searches, so we need to compensate.

  35. The Longtail Keyword Investigation Part 2 Helped me in investigation appropriate words and phrases to include in my webpage’s body text to aid in promotion.

  36. The Longtail Keyword Research Part 2 Helped me in research appropriate words and phrases to include in my webpage’s body text to aid in promotion.

  37. I was so frustrated beacuse I couldn`t resolve this issue. Then I found your site in google and problem is solved. Thanks!

  38. …

    Wonderful blog, many thanks a good deal for your awesome posts!…

  39. Aw, this was a basically high quality submit. In theory I’d want to write like this also – taking time and real work to produce a fine review..
    . but what can I say… I procrastinate alot and by no means appear to obtain anything completed.

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