Longtail Keyword Research Part 2
By now you should realize that you absolutely need keyword research to rank your sites and also to bring in targeted traffic. You should be looking for buying traffic and not just generic traffic. So, you understand the concept but maybe right now, you need some more specifics. So, let’s drill into this topic further so you may get a better understanding of how keyword research affects every aspect of your business.
Assuming that you don’t already have a keyword tool, we’ll go right to Google and check theirs out. Just go here. This is a free tool and most other paid versions get their info from this one.
Now, type in a seed keyword. Well use digital cameras. Now, here’s the key to proper keyword research. You want to look for keywords that are specific buying keywords. These are keywords that have modifiers.
A keyword modifier is a word or phrase that makes the searched for keyword much more specific, like Buy Canon Digital Rebel XSI, instead of digital camera. To get to buying keywords, and not just browsing keywords, you must be very specific in the search.
For instance, someone looking to purchase an item would already have figured out the description, model, type, price range and features of the item they’re looking for. So, on top of the fact that you’ll probably never rank for digital cameras, someone looking to purchase a digital camera will already have more information and researched further than just a generic search term like digital camera.
Adding terms like “buy”, “purchase”, “price”, etc, will increase the chances of targeting more specifically those people that are ready to make a purchase. You don’t want keywords like free, review, compare, etc., as these are browsing keywords. So, remember that when you’re writing and trying to rank for keyword terms. Higher rankings means more targeted visitors. And that translates into more sales.
Now, a few other issues to consider. The numbers. Many people disagree on these and so there are no rules set in stone regarding the search numbers. What you want to search for is exact searches. You can do this by putting quotations around the search term. Otherwise, Google defaults to a broad search.
Let’s take our previous example. For a general search, this would mean that anyone searching for digital cameras will get ANY site that has either digital OR camera in the title. This could be digital photography, digital downloads, camera lenses, or camera bags. So, by putting quotes around the search term, you’re asking Google to show only results with those specific words in sequence. So, it will give only results that have digital camera, in that specific order.
I realize that this only covers a very small portion of keyword research. But, to go into more detail would require an entire book on the subject. I’ll be going in to more specifics in later posts, but for now, I hope you have a better grasp of keywords and the part they play in your online business. Here’s a great video to help you understand better-
I’ll be giving some specific recommendations for some excellent keyword products in the near future, so keep your eyes open. Until next time, take care and Be More. Patrick
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